Park Lane Ltd as a Data Controller and our responsibilities:
Park Lane Ltd is the Data Controller of your personal information that we receive through our websites, telephone, electronic services such as email and in our sales and aftersales centres.
How do we collect your personal information:
These are the main ways we collect your information:
If you are under 16 please do not provide us with any of your information unless you have the permission of your parent or guardian to do so.
Please help us to keep your information up to date by informing us of any changes to your contact details or preferences. You may change or review your preferences by emailing firstname.lastname@example.org or by visiting the relevant section of our websites.
What information may be collected about you:
The following types of personal information about you may be collected:
Information you provide us about your interests
Including the type of vehicles you are interested in
Website and Communication Usage
How you use our website and whether you open or forward our communications, including information collected through cookies and other tracking technologies.
We record inbound calls to our switchboards and these are kept for a maximum of 14 months.
Closed Circuit Television (CCTV)
We use CCTV to monitor our premises. Your image will be kept for a maximum of 21 days.
Sales and Services Information
Relating to purchases and services, including complaints and claims.
Credit and Anti-Fraud Information
Which establishes your identity, such as driving licences, passports and utility bills
Information about transactions, requests for credit and non-payment of debts with us and third parties
Fraud, offences, suspicious transactions, politically exposed person and sanctions lists where your details are included
Device and Service Usage
How you use your device (mobile or vehicle) and services offered on the device
Vehicle Configuration Details
Information about the features and current settings of your vehicle (identified by the Vehicle Identification Number)
Vehicle Technical Information
About how the engine and systems within the vehicle perform
Vehicle / Device Location Information
Your vehicle’s or mobile device’s location
How your personal information may be used:
Use of personal information under UK data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy.
The main uses of your information are:
To respond to enquiries and to bring you news and offers.
To process your sale, configure and service your vehicle.
Compliance with legal requests for your information:
To comply with our legal obligations to law enforcement, regulators and the court service.
We may be legally required to provide your information to law enforcement agencies, regulators and courts and third party litigants in connection with proceedings or investigations anywhere in the world. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Legal grounds for processing of your personal information:
The use of your information set out above is permitted under UK data protection law on the basis of these principal legal grounds:
-by calling 020 7409 3355
-or sending an email to: email@example.com
-or by writing to us at: Marketing Department, BMW Motorrad Park Lane, 70 Park Lane, London. W1K 7TT
There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis.
Third parties to whom we may transfer your data:
Personal information which we collect may be transferred to or accessed by third parties on our behalf, with your consent where necessary.
The types of third parties apart from the BMW companies already stated are:
This is only shared in a secure manner, using a consistent security protocol. When we share with other parties we ensure that they only use your personal data for the purpose it was collected and do not allow them to abuse this agreement.
Park Lane Ltd may also transfer your personal information to a third party without your consent if it is in its legitimate interest or if there is a contractual obligation to do so.
How do we keep your personal information safe:
We use a variety of security measures, including encryption and authentication tools, to help protect and maintain security, integrity and availability of your information.
Although data transmission over the Internet or website cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements. Our main security measures are:
If you have a personal password which enables you to access certain parts of BMW Group websites or any other portal, app or service BMW Group operate, do not forget it is your responsibility for keeping this password confidential. It is recommended that you do not share your password with anyone.
How long we keep your personal information for:
Who may we share your information with:
BMW is a global company. Your personal information may be accessed by our staff, agents or contractors from a country outside the European Economic Area (EEA) for any of the purposes set out, in which data protection laws may be of a lower standard than in the EEA. We will ensure that any of your information that is accessible outside the EEA is handled subject to appropriate safeguards.
Certain countries outside the EEA, such as Canada and Switzerland, have been approved by the European Commission as providing essentially equivalent protection to EEA data protection laws and therefore no additional legal safeguards are required. In countries which have not had such approval, we will either ask for your consent to the transfer or transfer it subject to European Commission approved contractual terms that impose equivalent data protection obligations directly on the recipient unless we are permitted under applicable data protection law to make such transfers without such formalities.
Please contact our data privacy officer if you would like to request to see a copy of the specific safeguards applied to the export of your information.
How to change your privacy preferences:
You can change your preferences, or withdraw your consent in relation to how Park Lane Ltd use your personal information in one of the following ways:
If you have any questions in relation to our use of your information you should first contact Park Lane in one of the following ways:
Under certain conditions you have the right to require us to:
Your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime), our interests (e.g. the maintenance of legal privilege) and the rights of third parties.
If you are dissatisfied with our use of your information or our response to any exercise of these rights you have the right to complain to your data protection authority, this in the UK is the Information Commissioner's Office: www.ico.org.uk
Data Privacy Officer Contact Details:
If you have questions in relation to our use of your personal information you should contact our Data Privacy Officer:
Park Lane Ltd
Tel: 020 7409 3355